The coaches
We are not average coaches.
Because you are not here for an average life. Three certified coaches who have each been the woman on the other side of this — and built the thing we wished existed.
What makes us un.common
We are not handing you a PDF and wishing you luck.
We are here to walk beside you, challenge you, and actually coach you.
The why, not just the what
We will not just tell you what to eat. We will help you understand why it matters, so the plan still works the week we are not standing next to you.
Train with purpose
We will not just hand you workouts. Every block has a reason behind it — usually building the muscle that protects your bones, your metabolism, and your independence later.
Honesty over perfection
We will not ask you to be perfect. We will ask for honesty, effort, and ownership — and we will hold space for the setbacks and the pivots as much as the wins.
No fluff. No fads. None of the fear-based coaching that already failed you.
Meet your coaches
Who you would actually be working with.
You get one coach, not a rotating team. Here is who they are.
Colleen Cross
Certified Nutrition Coach (PN1) · Certified Menopause Coaching Specialist (GGS)
Colleen found CrossFit in 2013 having never played a sport growing up. What started as a new routine turned into years of studying how to actually fuel a body for performance, energy, and life — and she became a certified nutrition coach in 2018.
She came from mechanical engineering, and it shows. She brings an analytical streak to coaching that helps clients understand the reasoning behind their plan instead of just following it.
Outside coaching she is a mom to two almost-Irish-twins, and spends as much time outdoors as she can — mountain biking, camping, hiking.
“Food should fuel your life, not control it. And strength comes in many forms.”
Megan Knauer
Certified Nutrition Coach (PN1, NASM-CNC) · Certified Personal Trainer (NASM-CPT) · Certified Menopause Coaching Specialist (GGS) · Certified in Functional Metabolism & Nutrition (FNMS)
Megan was active in high school and then gained weight steadily through adulthood while juggling motherhood, marriage, and a career. She spent years on fad diets, skipping meals, and pushing through gut issues that doctors could not explain. Tired, frustrated, disconnected from her own body.
So she stopped chasing quick fixes and learned the science — not to shrink herself, but to heal. That led her to strength training, and to CrossFit at forty. It changed everything.
Now she coaches women through midlife: hormone shifts, unreliable energy, and years of dieting burnout. Outside coaching she is a wife, a boy mom, and a baseball fan — the family is working through every Major League ballpark.
“No extremes, no restriction, no one-size-fits-all plans.”
Gwen Weimer
Certified Nutrition Coach (NASM-CNC) · Certified Personal Trainer (ACE-CPT) · CrossFit Level 1 (CF-L1)
Gwen grew up an athlete, played lacrosse in college, and earned a degree in Exercise Science knowing she wanted to help people feel strong. Then she landed in the corporate world and felt disconnected from all of it.
CrossFit brought her back — the challenge, the community, the strength. Becoming a mom to two boys sharpened the point further: pregnancy, postpartum, and ordinary daily chaos taught her how essential realistic nutrition and flexible training really are.
She now pairs her exercise science background with nutrition coaching to help women simplify. Outside coaching she is raising her boys, training, and baking.
“No extremes. No all-or-nothing thinking.”
Why it matters
Certified in the things midlife actually requires.
Most general fitness coaching was not built for a body in perimenopause. Ours was.
Certified nutrition coaches
Certified Menopause Coaching Specialists
Certified personal trainers, plus a CrossFit Level 1
Coach assigned to you — the same one, every week
Talk to one of us before you decide anything.
Twenty minutes tops. We will tell you honestly whether this is the right fit, and if it is not, we will point you somewhere better.
Book a Free Call